Buy.ology by Martin Lindstrom – Why We Buy?

0908 BuyOlogyFind out how everything we believe about why we buy is wrong. A must-read for anyone who buys or sells anything – that’s all of us.

Find out why majority of the anti-smoking campaigns inadvertently encourage people to smoke. Why does the scent of melons help sell electronic products? Why did so many people who took the ‘Pepsi challenge’ say they preferred Pepsi, only to carry on buying Coca-Cola? This books is a fascinating look at how people perceive logos, ads, commercials, brands and products.

Tell us about any great books you have read recently.

3 thoughts on “Buy.ology by Martin Lindstrom – Why We Buy?

  1. “The Lost Flamingos of Bombay” by Siddharth Dhanvant Shanghvi’s my latest read. And even though others around me disagreed with my train of thought, I quite liked the way emotions were evoked and painted within the pages.
    It’s quite gruesome in the middle too, where the author’s given an account of the true reality of politicians of our country, but a good read nonetheless.

    Don’t get me wrong, it’s not as mundane as it may sound, it’s mostly about the lives of a struggling photographer, famous actress and a famous pianist, intertwined. 🙂

    Urmika (EdgyShark)


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