Linchpin: Be Indispensable, by Seth Godin

This was my first experience with an audiobook that I mentioned in my post about pros and cons of audiobooks. Whether you prefer the audiobook or printed version, I recommend it to anyone who reads my blog (is interested in enhancing life). In the words of the author:

“I didn’t set out to get you to quit your job or to persuade you to become an entrepreneur or merely to change the entire world. All I wanted to do in this book was sell you on being the artist you already are. To make a difference. To stand for something. To get the respect and security you deserve. If I’ve succeeded, then you know that you have a gift to give, something you can do to change the world (or your part of it) for the better. I hope you’ll do that, because we need you.”

And I think he has done a great job of it. A linchpin is someone that is remarkable. They bring the emotional labor to their work. They pour themselves into what they do because they know it is the right thing to do, and they become better people for living and working this way. This also makes them very scarce, and that scarcity makes them valuable – indispensable. I love what Seth says about art:

“Art is a personal act of courage, something one human does that creates change in another. … I think it’s art when a great customer service person uses a conversation to convert an angry person into a raving fan. …Nobody cares how hard you worked. It’s not an effort contest, it’s an art contest. As customers, we care about ourselves, about how we feel, about whether a product or service or play or interaction changed us for the better.”

Seth also explains the lizard brain and resistance – part of the answer to my questions in the post about Contradictions. You can read more reviews here.

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