One more company that uses their customers’ date of birth to enhance their service is Pacific Coffee!
When I touched my Pacific Coffee debit card on their scanner to pay for my coffee, the barista immediately said, “Happy Birthday, today we can upgrade your tall coffee to grande.” WOW! I responded by changing my order to short coffee and getting it upgraded to tall. It was just a $5 saving for me, but surely a WOW customer service!
Read my last post about brithdays in case you missed it.