One more company that uses their customers’ date of birth to enhance their service is Pacific Coffee!
When I touched my Pacific Coffee debit card on their scanner to pay for my coffee, the barista immediately said, “Happy Birthday, today we can upgrade your tall coffee to grande.” WOW! I responded by changing my order to short coffee and getting it upgraded to tall. It was just a $5 saving for me, but surely a WOW customer service!
Read my last post about brithdays in case you missed it.
I’m a starbucks and pacific coffee addict. On one particular day, I was really craving a chilino from pacific and so without further ado I rushed to my nearest branch (where I happened to be a regular customer). I could already taste that coffee in my mouth before I stepped in. I went to the counter, placed the order, took out my wallet…only to realize that I was low on cash…and by low on cash I mean my wallet was empty. First thing that comes out of my mouth is ’shit!’ as you can imagine my extreme frustration at this point. The guy at the counter, who knows I’m a regular customer, smiles and asks me what’s wrong (he already knows). I show him my empty wallet, he tells me it’s not a problem and gives me a free grande chilino of my choosing on the house! Definitely WOW!
[Contributed by Hamza, Hong Kong]
Mush Panjwani 