One more company that uses their customers’ date of birth to enhance their service is Pacific Coffee!
When I touched my Pacific Coffee debit card on their scanner to pay for my coffee, the barista immediately said, “Happy Birthday, today we can upgrade your tall coffee to grande.” WOW! I responded by changing my order to short coffee and getting it upgraded to tall. It was just a $5 saving for me, but surely a WOW customer service!
Read my last post about brithdays in case you missed it.
Most hotels are very particular about getting their guests’ date of birth upon check in. Whenever I am asked to fill in mine, I ask, “Are you planning to send me a birthday card?” I usually get a sheepish smile in response.
Out of the hundreds of hotels that have collected my DOB during the last ten years of my traveling – including some of the biggest chains and brands – only Mandarin Oriental in Macau sends me a birthday card every year. And it comes with a special offer of a deluxe room for two at almost half the price for any two nights during my birthday month! That’s WOW!
This year, I also got a birthday card from American Express. And this included six discount coupons on meals at some of the best restaurants in Hong Kong! Another WOW!
If you are in any kind of business or sales, remember that one of the easiest ways of enhancing the relationship with your customer, or with anyone in your life for that matter, is remembering their birthday. And then following up with a gift or a personalized card or a phone call or even an SMS – anything but a link to one of those electronic greeting cards!
I know you can’t help thinking what to do on Mush’s birthday 🙂 Forward a link to my blog to somebody who could benefit from the information and inspiration. Also, any feedback, good or bad, on my blog through comments on Why I Write? page would mean a lot to me.
I’m a starbucks and pacific coffee addict. On one particular day, I was really craving a chilino from pacific and so without further ado I rushed to my nearest branch (where I happened to be a regular customer). I could already taste that coffee in my mouth before I stepped in. I went to the counter, placed the order, took out my wallet…only to realize that I was low on cash…and by low on cash I mean my wallet was empty. First thing that comes out of my mouth is ’shit!’ as you can imagine my extreme frustration at this point. The guy at the counter, who knows I’m a regular customer, smiles and asks me what’s wrong (he already knows). I show him my empty wallet, he tells me it’s not a problem and gives me a free grande chilino of my choosing on the house! Definitely WOW!
[Contributed by Hamza, Hong Kong]
It was the last day of our fantastic family vacation in Macau. We checked out and headed to the highly recommended Fernando’s on Hac Sa Beach on the Coloane side. The restaurant had very homely atmosphere, breezy backyard and friendly waiters. We had delicious finger-licking curry and fried king prawns. When we produced our credit card to pay for the meal, we were told, “Cash only”. Oops, we didn’t have enough. The manager said, “no problem, take the bill, mail us a check.” We couldn’t believe what we were hearing! There are actually people and places like that today? WOW!
[Contributed by Altaf, Hong Kong. Oct. 2007]
This is the Pizza Hut right after the tollgate on the highway to Bandung. And there’s something different about this one. Besides the fact that the staff is very happy and enthusiastic, they love to entertain kids by making balloon animals for them. There’s a huge basket in a corner which is filled with long balloon tubes. Kids come and select a color and one of the staff would make an animal or something for the kid. Kids love watching the transformation of balloon tubes into different shapes. And these balloons are easier to keep. It also makes their parents happy because the whole process keeps their kids away for a while. It seems to make the staff happy because they get to interact with different kids and spread some cheer in between taking orders and serving pizzas! The balloon hat in the picture is my contribution to the shapes now available ☺ What a simple idea! And so much WOW!
I have started keeping local SIM cards for all the places where I frequently travel to, in order to save on the roaming charges. When I went to Riyadh on my first business trip, the first thing I wanted to do was buy a local SIM card. But soon after landing, I got a text message from Al Jawal, the local network: Get a local number without changing your sim, call … WOW! I immediately called the number and followed the recorded instructions; soon I heard, ‘your local number has been activated’, and the line went dead. I said, ‘wait a minute, what’s my local number, what do i do next???’ At that moment another text message came with my local number and instructions on calling and recharging. WOW!
For the next four days, I was able to use both my HK number and the local number at the same time. What’s more, after every call Al Jawal would send a message about the balance amount. Surely a WOW network!
Mush Panjwani 