steve jobs

Book Recommendation: Steve Jobs by Walter Isaacson

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I just finished reading this wonderful biography of Steve Jobs, and recommend this to anyone interested in leadership, management, business, marketing, sales, creativity, design… or just general inspiration about making the best of life. Here’s one of my favorite pieces from the book about Steve’s popular ‘reality distortion field’:

A lot of people distort reality, of course. When Jobs did so, it was often a tactic for accomplishing something. Wozniak… marveled at how effective it could be. “His reality distortion is when he has an illogical vision of the future, such as telling me that I could design the Breakout game in just a few days. You realize that it can’t be true, but he somehow makes it true.”

When members of the Mac team got ensnared in his reality distortion field, they were almost hypnotized. “He reminded me of Rasputin,” said Debi Coleman. “He laser-beamed in on you and didn’t blink. It didn’t matter if he was serving purple Kool-Aid. You drank it.” But like Wozniak, she believed that the reality distortion field was empowering: It enabled Jobs to inspire his team to change the course of computer history with a fraction of the resources of Xerox or IBM. “It was a self-fulfilling distortion,” she claimed. “You did the impossible, because you didn’t realize it was impossible.”

Here’s the link to order the digital, hard copy or audio version from Amazon. Any other great books you’d like to recommend?

5 inspiring quotes by Steve Jobs

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“We don’t get a chance to do that many things, and every one should be really excellent. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.” (Fortune)

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” (Macstories.net)

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” (Stanford University commencement address, June 2005)

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” (Wall Street Journal 1993, shared by UK Guardian)

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square hole; the ones who see things differently; they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” (Think Different, narrated by Steve Jobs)

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